SoFi has rolled out SoFiUSD, a bank-issued stablecoin, directly inside its mobile banking app to roughly 14.7–15 million existing members. The token runs on both Ethereum and Solana, making SoFi one of the first regulated U.S. banks to embed a native stablecoin into a mainstream consumer banking product. The move represents a deliberate expansion of SoFi's crypto offerings beyond simple buy-and-hold features.
For SOFI shareholders, this is a potential revenue diversification story — stablecoin infrastructure can generate yield on reserves and deepen user engagement, both of which support the bull case for SoFi's fintech premium valuation. More broadly, this signals that bank-issued stablecoins are crossing from concept to consumer product, which puts pressure on pure-play crypto competitors and adds legitimacy to the broader stablecoin sector. ETFs with heavy SOFI exposure and stablecoin-adjacent crypto assets like SOL and ETH both merit attention here.
SoFi Q2 2025 earnings call (expected late July 2025): management will likely address SoFiUSD adoption metrics and monetization plans. U.S. Senate stablecoin legislation (GENIUS Act): floor vote timing is fluid but expected mid-2025, and its outcome will directly determine the regulatory runway for bank-issued stablecoins. Federal Reserve guidance on bank crypto activities: watch for any updated policy letters that could expand or restrict what chartered banks can do with stablecoins.
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