Hertz announced a partnership with Uber to support the rollout of robotaxi services in California, sending its stock up 20% in a single session. To operationalize the deal, Hertz created a new subsidiary called Oro Mobility, which will handle charging, maintenance, and staffing for Uber's autonomous vehicles in the San Francisco Bay Area. The move marks a significant strategic pivot for Hertz, a company that has spent recent years clawing back from bankruptcy.
This deal gives Hertz a potential revenue stream tied to the fast-growing autonomous vehicle infrastructure space — a business model that doesn't depend on consumer car rentals, where the company has struggled. For investors, it reframes Hertz as a possible AV services play rather than a legacy rental car company. Uber also benefits by outsourcing the operational complexity of fleet management, which could accelerate its robotaxi rollout timeline.
Watch for Uber's next earnings call for commentary on robotaxi expansion timelines. Also monitor any California Public Utilities Commission (CPUC) rulings on autonomous vehicle permits, which directly affect how fast this service can scale.
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